All about Phygital Retail Storer

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Highstreet World, the retail-focused metaverse, has just announced its partnership with the founder of luxury fashion brand “8-Bit By Mostly Heard Rarely Seen” Jonathan Koon. The collaboration, which will be launched on 1 August, is a unique experience that connects real streetwear fashion with the metaverse.

With this partnership Highstreet and 8-Bit Launch are leading a phygital business model in retail. Currently, 8-Bit’s clothing can be found at Selfridges, Harrods and Bloomingdale’s US, to name a few. From 1 August, these stores will become a portal to Highstreet World.

By scanning the QR guide sewn onto each garment, 8-Bit customers can create a digital version of themselves and wear their 8-Bit in Highstreet World and also these users will receive a starter pack of 972551HIGH tokens, the game’s native currency. Thanks to this pack, they can start exploring this metaverse.

Highstreet World is a commerce-centered metaverse built with brand integration and on-chain features. 2022 will be a big year for Highstreet. This is because the team will be launching the game in four phases. The game is currently in its first phase, during which players can purchase homes in in-game regions such as Binance Beach and AVAX Alps.

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