On 12 May 2022 there was an announcement regrading the opening of Balmain’s Flagship store in NewYork with both the MintNFT co-founder and Balmain creative director. Balmain will launch a new NFT project with MintNFT as part of its growing interest in Web3. And along with this there was an announcement of French haute couture house Balmain and NFT platform MINTNFT entering into a partnership.
their first NFT project is ” Non Fungible Thread” which marks the journey of Balmain into Metaverse with MINTNFT as its long partner. And as we can Non Fungible Threads what it represents to Balmain. As an iconic brand founded in 1945, Balmain holds its history. In particular, how its designs are all part of “one long, unbroken thread”, all aligning with a unified vision.
Back in January Balmain worked with MINTNFT and global toy brand Mattel on Barbie X Balmain NFT Campaign and it’s his second work with MINTNFT.
MINTNFT is a new marketplace in which company usually focuses on making process of buying NFTs. It manages to raise close to $5 million from major companies and investors in Web3 like Ripple, Dapper Labs, Alumni Ventures Group, and SparkLabs
And as of speaking Ripple is the first major blockchain to become carbon-neutral – was a natural choice. Aside from its eco-friendly protocol, Ripple also settles transactions instantly, which vastly improves the user experience. As a result, the Balmain x MintNFT collaboration will be the first fashion NFTs on XRPL.
She is a writer based in the India. She loves to write about the things that spark her interest like tech, art, blockchain, metaverse and NFTs.