MTV has just announced a new category for the Video Music Awards (VMAs) – and it’s none other than the “Best Metaverse Performance” category. The nominees include international acts such as Ariana Grande, BTS and BLACKPINK name a few. move came after MTV realized that many artists are opting for a new channel – the metaverse – to connect with a global audience of fans.
The six nominees are Ariana Grande, BLACKPINK, BTS, Charlie XCX, Justin Bieber and Twenty-One Pilots. BTS are nominated for their YouTube ESCAPE2021 performance which featured Minecraft avatars of the BTS members. On the other hand, BLACKPINK is nominated for the group’s recent collaboration with PUBG Mobile.
Dubit is one of the largest creators of musical experiences in the metaverse. The company built metaverse awards show parties for the BRITs and Grammys in 2022, as well as a concert for one of the VMA-nominated artists. Roblox’s former music director Jon Vlassopulos recently joined Dubit as a board member.
The VMAs’ new “Best Metaverse Performance” follows the web3 initiatives undertaken by other awards ceremonies. Earlier this year,The BRIT awards dropped their first-ever NFT collection. The Country Music Association (CMA) also launched a one-of-a-kind drop last year to celebrate the 55th Annual CMA Awards. It’s safe to say that metaverse ventures like MTV’s will become even more common in the coming years.
She is a writer based in the India. She loves to write about the things that spark her interest like tech, art, blockchain, metaverse and NFTs.