With so many luxury fashion brands making their footing in the metaverse, one of the most prominent french brands, the French fashion house Dior makes its way into the metaverse in its first-ever exhibition in China, On The Road. Partnering with iWeekly’s parent company, Meta Media Holdings, the exhibition has dropped its Fall 2022 menswear collection. What a beautiful merge!
Meta Ziwu is an interactive experience where viewers can enter virtual space housing the new clothing line. It is created by Ma Yansong, a Chinese architect and founder of MAD Architects, hosted on the Baidu metaverse social app XiRang. Baidu, Dior and Metaverse, the much-needed collaboration.
As you would expect, Dior enters the space with great Web3 knowledge, hoping to take their platform forward, in July of last year, they had teamed up with the avatar app ZEPETO to create digital makeup looks and in September, it collaborated to promote their fragrance, with the metaverse platform Ready Player Me. So, Dior has done their research well. And with China building its own parallel metaverse ecosystem, it can be expected that they would want to take the space of top runners.
Various other companies are also trying to develop marketing strategies to create a space for themselves in the Web3 space. And with Dior venturing into the space it can be assumed that the Web3 technologies’ acceptance is slowly becoming a reality. But as you can expect China has strict rules regarding digital space and anybody venturing into the space will be under the government’s supervision. We can definitely assume that as the world is moving towards crypto, new regulations are going to pop up soon. We surely know that this collaboration is only the first move by Dior and more are going to up soon in the near future. Our expectations are high and we really waiting for more.
She is Writer and Digital Nomad. She loves thinking, learning, and writing about all things NFT, particularly its impact on major creative industries.