Gatorade trademark gives hint at joining Metaverse

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Gatorade go meta may join a number of major food and drink brands exploring virtual offerings, including Coca-Cola, McDonald’s and Anheuser-Busch.

Stokely-Van Camp, the beverage company with the original rights to market and produce Gatorade, may explore releasing virtual sports drinks in the metaverse. 

According to records submitted to USPTO, on Wednesday, Stokely-Van Camp filed two applications for the word Gatorade and the sports drink’s “G”-shaped orange, black and white logo to be used in connection with “virtual beverage products” NFTs and  the U.S. government agency could take roughly six months to examine the applications. And also added that the Gatorade name and logo could be used in digital media artwork, text, audio and video.Now owned by multinational food corporation PepsiCo, Gatorade is a major sports drink consumed by people in more than 80 countries around the world. The company reportedly sold roughly $2.6 billion worth of products in U.S.-based convenience stores in 2021 and controlled 46% of the worldwide sports drink market.

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