Luxury meets fun: Louis Vuitton Gaming NFTs

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What a brilliant collaboration of classic luxury meeting the future of digital space. If you do not know the name of Louis Vuitton, do you even follow fashion, to say the least, Louis Vuitton is a luxury fashion brand and it looks like that is finally onboard to hop the trend of Web3! Louis Vuitton has launched, Louis: The Game which is a PFP-like NFTs into its mobile gaming app. That too only after a year of launching the stand-alone mobile app game, where players can know about the 200 years of history of the brand.

The brand is furthering into exploring the Metaverse and it was only last month that several fashion brands had been a part of the first-ever metaverse fashion week, selling digital and physical items via NFTs. There has been a rise in fashion brands experimenting with NFTs, probably due to the demands of the market. Consumers, especially GEN Z itself is a power of $143 billion, which the brands can definitely explore. And with an $800 billion metaverse market, it surely seems a good strategy to use digital fashion. 

Introduced in August 2021 as a fashion gaming app, it allowed players to customize their avatar named Vivienne and collect postcards of Louis Vuitton’s 200-year history. Vogue Business reported that the company had added new quests and NFT rewards to the app.

Players who collect a certain number of free NFTs in the game could qualify for an NFT raffle (until August 4). Players have a chance to win one of the ten new NFTs that feature Vivienne, the game’s avatar, in a range of different looks and winners could use these NFTs across various platforms such as a PFP.  

The new NFTs introduced were created in collaboration with events startup Wenew Labs, owned by Beeple artist Mike Winkelmann and minted from the Louis Vuitton Ethereum wallet. The development of the smart contracts for the NFTs was in collaboration with Possible, Wenew Lab’s sister company. 

With the growing popularity and engagement, the game has had over 2 million downloads and shows how important it was for LV’s participation in the metaverse, essential for huge growth in customer base. But we still are not sure how this space could be advantageous to the brands. Even Louis Vuitton’s parent company LVMH’s chief executive Bernard Arnault suggested that the Metaverse could be a bubble burst quite like that of the dot com bubble. But only time can show what the future holds for the fashion brands and their NFT and digital collaboration.

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