We will see their branding( Terra Virtua and Williams Racing) on full display on the cars, the driver race suits, and mechanic overalls. This weekend’s Miami Grand Prix kicks off this multi-year partnership and the event will see Michael Jordan, Tom Brady, David Beckham, and many other stars today.
Williams Racing has had decades of racing and innovative success. They will now double down on their focus towards fan engagement. Along with Formula 1, the British racing team also runs their own esports team, with more than 30 drivers ready to rev their engines. With Terra Virtua onboard, they will look to add greater depth to the overall fan experience, on race weekends and beyond.
By Metaverse platform Terra’s curated marketplace, metaverse, and global networks provide a complete ecosystem for its clients which includes immersive social, gaming, digital collectibles and creative experiences.
And along with this we will see the digital collectibles and generative art projects. Williams Racing fans will get to encounter various interactive experiences in many virtual environments.This will be a new way to get an opportunity for Williams to go digital.
Besides engaging with their fans in a whole new way, the racing team may onboard a new wave of fans. In addition, Terra Virtua and Williams Racing have similar sustainability goals, making both of them a match made in heaven. Terra Virtua runs
on the Polygon blockchain, removing many environmental concerns that the mainstream community may have towards this space.
She is a writer based in the India. She loves to write about the things that spark her interest like tech, art, blockchain, metaverse and NFTs.