New NFT UndW3 launched by Lacoste

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Lacoste French clothing company has recently launched its first NFT project called “Undw3”, pronounced “underwater.” The NFT collection features an image of a crocodile, which connects the brand’s iconic crocodile symbol to web3.

UndW3 NFT Collection: This crocodile NFT Collection limited to 11,212 pieces, refers to the iconic Lacoste Polo shirt L1212. Catherine Spindler Chief brand officer commented on the company’s web3 venture: “UNDW3 attests to our desire to accompany the phenomenon of decentralisation driven by Web3 and bears witness to our ambitions in this area as well as the power of our brand: to bring together our communities and connect cultures around the crocodile.”

Lacoste X Web3: With the release of its NFT project Undw3, Lacoste aims to bridge the physical and digital realm of retail. Undw3 has already proved successful. The first drop, which took place on 14 June and it is being already sold out. With this Clothing brand’s DAO already have member of 8577.

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