Who is the artist behind Fidenza ?

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Tyler Hobbs is a visual artist and generative artist from Austin, Texas. His work is the result of plotters, algorithms, coding and painting. Revolving around computational aesthetics, Hobbs’ art explores the interaction of computer hardware and software with the natural world.

Tyler Hoobs had dabbled in traditional portrait, figure, and landscape drawing for years. However, he lacked an intimate connection to traditional art genres, which made him fall out of love with traditional art. He went on to study computer science and graduated in 2010. However, around 2014 Hobbs discovered generative art and tried his hand at it. This moment of discovery came as he tried to find a connection with art and a way to combine his artistic and coding skills into something innovative.

By 2017, he had saved enough to become a full-time artist. At that time, he produced about 100 pieces a year and made ends meet through commissions and selling prints. Being a full-time artist was far from easy. As a result of loneliness and financial hardship, he founded the start-up Travel Boss in 2018, which focused on business travel. But the company closed due to the pandemic. However, this led Tyler Hobbs to discover Art Blocks – and it is safe to say that this chance discovery quickly changed the course of his future. After he was hand-picked by the platform as a curated artist, Hobbs was quickly catapulted to success.

According to Tyler Hobbs: “Fidenza is my most versatile generative algorithm to date. Although it is not overly complex, the core structures of the algorithm are highly flexible, allowing for enough variety to produce continuously surprising results.”

Inspired by Abstract Expressionist artist Francis Klein and named after a small town in northern Italy, Fidenza captured the imagination of art collectors worldwide. A total of 999 NFTs were dropped. They sold out in 25 minutes for 0.17 ETH each – resulting in about $400,000 in sales and the Fidenza NFTs was even more successful on the secondary market, selling for about $85 million.

Fidenza’s underlying technology is a flow field algorithm. This coding technique enabled Tyler Hobbs to produce organic curves that are also aesthetically pleasing. He also uses the “Collision Check: No Overlap” feature to ensure no overlap between the shapes. Fidenza also employs probabilistic colour palettes – a set of pre-selected colours that work well together.

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